SportsRapt · Cape Town & Chichester
SportsRapt is a sports media, publishing and commercial rights agency. We take the inventory a club, stadium or championship already owns — matchdays, media, membership, publishing, likeness — package it properly, and sell it.
What we run
Most rights holders are not short of assets — they are short of packaging, pricing and someone to close. Each division owns a different revenue stream, and they compound: members become data, data prices sponsorship, sponsorship funds content, content grows members.
We build paying membership out of anonymous crowds — structured tiers, clean data capture, annual dues that arrive on time and can be forecast.
We map every sellable asset you own, package it into inventory a brand can actually buy, price it against the market, and take it out to sell.
Name, image and likeness is now a commercial asset with real value. We contract it properly, track where it is used, and make sure the athlete is paid.
Current mandates
Three live properties across two continents and two sports. Every number below comes from a contracted mandate or a published performance report.
Official PartnerProperty 01 · Johannesburg
Official Publishing and Digital Partner. We produce and sell the Official Lions Yearbook, run the digital and social commercial layer, and are building LionsFanCore — the club's fan engagement and membership platform, led by title partner Fidelity SecureDrive.
Publishing division
A licensed annual publication is one of the few assets that pays three ways at once: advertising revenue from the club's sponsor family, direct sales to supporters, and a permanent, physical piece of brand equity on a fan's shelf.
Property 02 · Global
Commercial and media rights mandate for the world's toughest off-road motorcycle series. Nine rounds, eight countries, four continents — and a digital audience that grew almost tenfold in a single quarter as the championship's media operation was rebuilt.
Property 03 · Owned media
Our own rugby title — daily news, transfers, competition hubs and match analysis, with a published rate card running from newsletter sponsorship to full homepage takeover. Owned media means we can prove a placement works before we sell it to a partner's board.
How we work
The same four stages run on every mandate, whether it is a provincial club, a stadium or a world championship. Nothing is invented — we start with what you already own.
Every sellable thing you own, listed and valued: matchday, media, digital, publishing, membership, likeness, hospitality, stadium.
Assets bundled into tiers a brand can buy and a board can approve, with a rate card benchmarked against comparable properties.
Pitch materials, target list, outreach, meetings, negotiation and contracting. We sell it ourselves — this is not a strategy deck.
Delivery evidence, performance reporting and renewal conversations, so partners re-sign instead of being re-pitched from scratch.
Fan engagement & membership
Most clubs know how many people came through the turnstile and almost nothing about who they were. We convert attendance into identified, contactable, paying membership — then use that base to raise dues predictably and price sponsorship on real numbers rather than estimates.
Where we work
Rugby and motorsport are where our current mandates sit, but the commercial engine is sport-agnostic. Governing bodies, clubs, stadiums, series and events — anywhere there is an audience, inventory and a membership base.
Start here
Send us what you own — fixtures, stadium, digital channels, membership base, publishing — and we will come back with what it is worth and what it would take to sell it. No retainer to have the conversation.