Mark-John Cartmell

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53 Articles
Governance & Leadership

Africa’s Sports Leadership Generation Is Changing

Governance & Leadership

Who Really Controls African Sport?

Governance & Leadership

The Governance Gap Holding Back African Sports Investment

Deals & Transactions Sponsorship & Partnerships

A sale that looks less like strategy and more like opportunism

Fan Engagement Technology & Innovation

Gaming Ecosystems & Virtual Fandom — The New Commercial Frontier of Global Football

Fan Engagement Technology & Innovation

Beyond the 90-Minute Whistle: How AI-Native Engagement and Data Vaults Are Rewriting the Enterprise Blueprint

Events & Venues Investment & Ownership

The Grand World Cup Auction: How FIFA and Broadcasters Turned Football into a $2 Billion Cash Machine

Events & Venues Media Rights & Broadcasting

Beyond the Chest: How Betting Firms Are Outsmarting the Premier League’s Sponsorship Ban

Media Rights & Broadcasting Sponsorship & Partnerships

Why brands are pulling out: the collapse of legacy categories

Sponsorship & Partnerships

The participation premium: Why investors are backing specialist sportswear brands

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