Media Rights & Broadcasting

The £1m Rugby Player Who Can Only Earn £400k: Henry Pollock and PREM Rugby’s Commercial Ceiling

When high-profile promoter Eddie Hearn sauntered into rugby union and declared 21-year-old flanker Henry Pollock a “seven-figure player,” the traditional…

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The Roof of Africa Is Becoming a Business — And Lesotho Is Stepping Into the Global Arena:

For more than fifty years, the Roof of Africa has been a rite of passage — a brutal, beautiful test…

The rising costs of football fans: loyalty is being priced out

Football is no longer a game for the people who built it. It’s a product for the highest bidder —…

The Grand World Cup Auction: How FIFA and Broadcasters Turned Football into a $2 Billion Cash Machine

Forget the sentimental rhetoric about expanding the "beautiful game." When FIFA signals that U.S. broadcast rights for the 2030 and…

Beyond the Chest: How Betting Firms Are Outsmarting the Premier League’s Sponsorship Ban

The 2026/27 Premier League season marks the dawn of a new, supposedly sanitized commercial era. The highly anticipated voluntary ban…

Why brands are pulling out: the collapse of legacy categories

The clearest example comes from football, where the voluntary ban on front‑of‑shirt gambling sponsorships in leagues like the Premier League…

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