Sponsorship & Partnerships
The £1m Rugby Player Who Can Only Earn £400k: Henry Pollock and PREM Rugby’s Commercial Ceiling
When high-profile promoter Eddie Hearn sauntered into rugby union and declared 21-year-old flanker Henry Pollock a “seven-figure player,” the traditional…
A sale that looks less like strategy and more like opportunism
Mark Walter’s decision to unload the Los Angeles Lakers for US$12.5bn — barely 14 months after acquiring the team at…
The Grand World Cup Auction: How FIFA and Broadcasters Turned Football into a $2 Billion Cash Machine
Forget the sentimental rhetoric about expanding the "beautiful game." When FIFA signals that U.S. broadcast rights for the 2030 and…
Why brands are pulling out: the collapse of legacy categories
The clearest example comes from football, where the voluntary ban on front‑of‑shirt gambling sponsorships in leagues like the Premier League…
The participation premium: Why investors are backing specialist sportswear brands
Investors are betting on a simple but powerful idea: as more people run, hike, train, and compete, specialist sportswear brands…
The Agentic Playbook: How AI is Rewriting the Business of Live Sports
Autonomous AI agents are quietly stepping out of backend data centers and onto the sidelines, transforming broadcasts, sponsorships, and stadium…
Beyond the Purse: Inside Golf Saudi’s US$15m Playbook — and What It Signals for the Future of Women’s Sport
Women’s professional sport is no longer the side‑stage of the global sports economy — it’s becoming the proving ground for…
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